Who We Are

Founders

Victor Gotesman, President (gotesman@ccr-arts.org)
Noel Hayashi, Director (hayashi@ccr-arts.org)

Consulting Team

James McNeel, General Manager & Consultant (mcneel@ccr-arts.org)
Rachel Routh, Project Consultant (routh@ccr-arts.org) 
Christine Zamora, Graphic Design Consultant                                                                               Yellowhawk Creative, Web Design Consultant                                                                                              

STAFF BIOS

Victor Gotesman, President/Co-Founder
Victor co-founded CCR in 2003 and provides expertise and experience in all areas of arts administration, specfically in  general management and planning. With CCR serving as operator for The Times Center, the new cultural venue owned by The New York Times and located in Times Square, Victor serves as the venue’s General Manager, overseeing all booking, production, marketing, events, and staffing. His other projects have included strategic, financial, board and governance, and management advice and counsel for all current and past CCR clients.

Prior to founding CCR, Victor served as Managing Director of Jaffe Holden Acoustics and was responsible for business development for the 40-year-old acoustical consulting firm. His responsibilities included financial management and planning, strategic planning, marketing, organizational development and management.

From 1997 to 2002, Victor was the President of Theatre Projects Consultants, Inc. (TPC). As the Chief Executive Officer for TPC he was responsible for all aspects of the consulting practice. At TPC he served as principal-in-charge for major feasibility studies and advised on issues of arts center administration, including operations, financial management, and programming. 

For much of his career, Victor was an arts presenter and served as the Executive Director of the Cerritos Center for the Performing Arts (Cerritos, CA) from its creation in 1991 through 1996. He was responsible for all aspects of the “start-up” of the Center, including establishing all policies and procedures, staffing, programming, fundraising, marketing, and operations. During that period, the Cerritos Center ranked among the highest grossing theatres in the nation, and in 1995 was named “Theater of the Year under 3000 Seats” by Performance Magazine. He is a former board member of the Association of Performing Arts Presenters (APAP); was the first presenter ever asked to serve on the board of NAPAMA—North American Performing Arts Managers and Agents; and was President of New England Presenters. Victor holds an M.F.A. degree in Arts Administration from the University of Iowa and a B.A. degree in Music from the Eastman School of Music, University of Rochester, NY. 

| Email Victor |

Noel Hayashi, Director/Co-Founder
For the past thirty-five years, Noel has given arts organizations across the country a unique and defining image, and those organizations have used that image to expand their reach to the community and the world. Her aesthetic sense draws on the principles of balance, harmony and simplicity to create not just a marketing package, but an essential identity for each artist or organization. As founder and president of HAYASHI, Comprehensive Marketing for the Arts, Noel conceptualized marketing campaigns for the Paul Taylor Dance Company, Alvin Ailey American Dance Theater, Martha Graham Dance Company, New York City Center, the Orchestra of St. Luke’s, the New York Youth Symphony, New York Chinese Cultural Center, New York Gilbert & Sullivan Players, Theatre Projects Consultants, nycmusicplaces.org, and others.

More recently, as the director and marketing arm of The Center for Creative Resources, Noel has re-branded or created new identities and/or marketing strategies for the Arts & Business Council of New York, the Dramatists Guild Fund, New York Theatre Ballet, America’s Edge, The Center for Creative Education, International Studio of Music, Manhattan Graphics Center, Thomas/Ortiz Dance, and others.

| Email Noel |


James McNeel, General Manager & Consultant
James joined The Center for Creative Resources as its General Manager in 2005, having moved from Washington, DC where he served as a Specialist in the Literature Program at the National Endowment for the Arts. During his time at the NEA, he counseled applicants in the Literature field; managed grants to poets, prose writers, translators, and literary organizations; and worked on several national initiatives, including Operation Homecoming, the National Poetry Recitation Contest, and the National Book Festival. He annually represented the NEA at Book Expo America (BEA) and the Associated Writing Programs (AWP) Conference. His undergraduate study was in English and Theater at Shepherd College, and his graduate work was in Arts Management at American University. A poet, arts administrator, and former stage manager, he has also worked at the Studio Theatre in Washington, DC and at the Contemporary American Theater Festival in Shepherdstown, West Virginia.

| Email James |

 
Rachel Routh, Project Consultant

Rachel has over ten years of acting and production experience with regional and local theatre. Before joining CCR full-time in July 2008, she interned with the firm; and in 2007, led the development of the Working in the Arts program, an innovative internship and mentoring program administered by CCR, that connects talented university students with opportunities at top arts organizations in New York City.  At DePauw, Rachel was a Management Fellow, majoring in Communications and French, and received both a Holton and a Grannon scholarship, enabling her to study in Morocco, China and France. While a student, Rachel produced a variety of events, including the annual Playwrights Festival, the 365 Days/365 Plays festival conceived by Susan-Lori Parks, and DePauw’s first French Cabaret Soirée. Her primary interest is in the business of the arts with a particular focus on sustainable education and arts programs.

| E-mail Rachel |

Christine Zamora, Graphic Design

Founded in 2000 by Christine Zamora, CZ Design is a graphic design firm that provides creative graphic solutions to prominent cultural institutions in the New York area.  Among our areas of design specialization are logo development, brochures and publications, presentation kits, financial reports, promotional literature, and invitation packages. Clients include: The Paul Taylor Dance Company, The New York Gilbert & Sullivan Players, New York Theatre Ballet, Cherry Lane Theatre, The Nightingale-Bamford School, The Calhoun School, The Kaufman Center, The Arts and Business Council of New York, The New York Pops, Inside Broadway, Early Steps, St. Josephs College, and The YMCA of Greater New York.

| Visit CZ Design's site: www.czdesign.com |

Yellowhawk Creative, Web Design

Yellowhawk Creative (YHC) was formed in 2006 by David S. Hughes and Darrel Frost. YHC handles print and web design, marketing consulting, and photography needs for clients such as the New York Choral Society, New York Theatre Ballet, the Nightingale-Bamford School, and a host of artists, musicians, and other professionals.

| Visit Yellowhawk's site www.yellowhawkcreative.com |